The Importance of Google My Business to Local SEO
April 9, 2020
Google My Business is a Free and Valuable Tool for Your Business
There are countless businesses and entrepreneurs that are trying to figure out how to make sure that they are always bringing in new customers. Some business owners learn to attract new customers/clients through content writing, public speaking, or appearing on podcasts. However, there is one important tool that many businesses may overlook. Business owners, no matter what sector they are in, should focus on how “Google My Business” can improve local SEO.
There are billions of searches made on the Internet every day, and business owners want to make sure that they are ranked higher than the competition in the results. One of the obvious benefits of Google My Business is simple: it’s free! There are plenty of marketing tools that cost a significant amount of money every month, but Google My Business won’t affect your bottom line in the slightest.
Giving Customers More Information
If you’re a business owner, you don’t want any of your potential customers to be confused about your business. You should be sending a clear message about what problems you can solve, and why your business is the best choice to solve it. You can update your Google My Business listing to include a business address and opening and closing hours.
No entrepreneur wants potential customers to disappear because they have the address wrong, or stopped by when your business isn't open. In that manner, Google My Business can make things clear for existing and future customers. You can update your profile any time to make sure that your customers have the latest information.
Gain Customer Loyalty
Okay, so a customer knows where your business is, and when it’s open. How does Google My Business help beyond that? Well, it’s simple. If you are a business owner that is serious about satisfying your customers, your Google My Business reviews will stand out against the local competition.
Let’s say that someone is searching for local bakeries in a particular city - and your business is beloved by locals. You can urge these locals to write reviews that will improve your local SEO, and might even consider offering them a discount or promotion as a result.
We all know how important conversion rates can be to revenue, and we also know that many customers might avoid clicking on a business that has many negative reviews. In that way, you can leverage your customer loyalty to improve local SEO.
Increase Interest
There are many businesses that are able to bring in customers, but how many are able to keep them? What can you do to make sure that customers stay interested? Google My Business might be free, but you can actually use the tool to make sure that customers know about new updates, whatever they are.
Let’s say that you are a daycare and want to show off the latest renovations. You might be a restaurant that just hired a new chef, and want to showcase the new menu. This can all be accomplished through the Google My Business media section, and blog posts can be uploaded, as well. In this way, Google My Business can help make sure that customers stay engaged and interested.
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