Thankfully for businesses big and small, an environment exists within social media wherein companies can contribute, advertise, and engage in a way which feels organic. So how does a business accomplish this engagement? Is advertising effective in an age of social media saturation? Yes! Below you can find strategies to best maintain and establish new business relationships during the period of social distancing.

Utilize all relevant platforms - It can be hard to discern what platforms feel relevant for both your business and business style, but now is the best time to deeply consider exactly that. While Facebook is a comfortable platform for many interested in marketing their business, it is important to branch out to other social media sites. Without purchasing ads, platforms such as Instagram and Pintrest allow you to share very aesthetically-driven messages to your customer base, while Twitter and blog platforms are highly efficient for direct content sharing. The more platforms carry your message, the more people stand a chance to connect with it!

Reconsider your email marketing strategies - While blast-emails can fall short in terms of customer engagement goals, direct contact via email lists are vital for consumers when it comes to serious content. With many businesses seeing hours change or product availability become less reliable, keeping customers in the loop with content-rich, relevant emails is more important than ever.

 

Schedule digital meetings - Hosting video events is more accessible than ever. While more formal services such as Google Hangouts, GoToMeeting, and Zoom are effective in intra-office video content, social media platforms also host community-wide live video platforms. Instagram live has become a reliable line of communication from businesses to consumers over the last few months. Facebook and Twitter both also have live streaming capabilities that allow you to engage directly with customers all over the world. What you do while on these streams is completely up to you, but having an audience there to see and interact with you and your business gives the audience an unprecedented opportunity to ask you directly about your services and practices, providing an incredible opportunity to engage with new and tenured consumers alike. 

Don’t be afraid to join others conversations - Chances are good that there are people already talking about information that you have already; don’t be bashful about providing them with the answers! This is especially relevant to Twitter, where millions are discussing virtually anything on a completely open platform. Utilize the search function with keywords that relate to the services you offer and see whose questions you can answer, being direct and open with people on social media is an excellent way to maintain engagement while social distancing.

We understand that navigating the multitude of opportunities through social media can be intimidating, especially when the majority of business communication is all but forced through these channels. We’re here to help! For any social media questions, feel free to contact us for tips and strategies.