Does Anyone Really Think Social Media Really Works as a Marketing Tool for Small Business?
January 11, 2018
What Does "Really Works" Really Mean?
Does Anyone Think…? According to spending statistics, many “anyones” think Social Media really works as a marketing tool. According to The Statistics Portal the annual dollars spent on social media increased from 7.5 Billion in 2014 to 13.51 Billion in 2017 and is projected to reach 15.36 Billion in 2018.
What Does “Really Works” Mean? Generalizations aside, defining specifically what “really works as a marketing tool” means would be valuable in determining the most accurate answer. Is Social Media the best marketing tool for small business? Likely not, but maybe. Is Social Media an effective marketing tool with low cost to entry for small business? Yes. P.I.T.O Will Reveal the Answer The key is to define your marketing goals and build your campaigns to successfully accomplish those goals - P.I.T.O (Plan, Implement, Test, Optimize) over and over again. Correctly done, the process will demonstrate if Social Media really works for your small business.
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