Can Social Media Really Help My Business?
January 14, 2018
Yes, If You Practice P.I.T.O. and not G.I.G.O.
The likely answer is yes, Social Media can help you small business. That being said, there are ways in which Social Media Marketing and social media use in general can have a negative impact on your business. In computer programming there is an acronym GIGO - standing for Garbage In Garbage Out. The same principle - bad social media input, results in poor business outcomes, holds true. A key to the successful, or helpful, social media impact on your small business is to practice P.I.T.O - Plan, Implement, Test, Optimize.
- Plan your business goals and build marketing campaigns designed to meet those goals successfully. Here are some tools that may be helpful with your planning: 7 Tools to Help You Set, Track and Achieve Your Goals
- Implement the campaigns across your marketing outlets including social media.
- Test the results and determine if the outcomes are aligned with your goals.
- Optimize the campaigns to make corrections and modification to enhance their performance.
As Google’s AI Overviews transform how search results are displayed, local businesses are facing a new reality for “near me” searches. This article explores how local SEO is evolving in 2026, why AI-powered search is changing the rules, and what brands can do to maintain visibility and drive local engagement.
Strategies Shaping Website Design, SEO, Content, Social, Video, and Paid Media in The Year Ahead
MMDC is honored to continue its annual donation to The Magic of Christmas organization.
As the holiday season approaches, AI is reshaping how brands connect with consumers - optimizing search, ads, and engagement to drive record-breaking results.
In honor of the season of giving, MMDC is proud to support Faith in Action - a nonprofit organization that empowers volunteers to assist elderly individuals with everyday needs, from medical transportation to grocery trips, lawn care, and companionship.
Inbound and outbound marketing serve different but complementary roles in building awareness, driving engagement, and converting leads. Learn the core differences, real-world examples, and how to use both to create a well-rounded marketing strategy.
With search evolving beyond traditional keywords, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are becoming critical strategies for ensuring your content is discovered, trusted, and surfaced in today’s advanced AI-powered search systems.
At MMDC, giving back is central to who we are. September is a month dedicated to two worthy causes: Suicide Prevention Awareness and Childhood Cancer Awareness. We are proud to stand alongside two vital organizations: the International Association for Suicide Prevention (IASP) and the National Pediatric Cancer Foundati
MMDC is excited to support the 6th Hornell Maple City Fall festival, a community tradition that celebrates local culture, family fun, and small business.
Summer is saturated with marketing messages - how do you make yours stand out? Learn how to craft a summer marketing campaign that grabs attention, connects with your audience, and drives results.
