Can Social Media Really Help My Business?
January 14, 2018
Yes, If You Practice P.I.T.O. and not G.I.G.O.
The likely answer is yes, Social Media can help you small business. That being said, there are ways in which Social Media Marketing and social media use in general can have a negative impact on your business. In computer programming there is an acronym GIGO - standing for Garbage In Garbage Out. The same principle - bad social media input, results in poor business outcomes, holds true. A key to the successful, or helpful, social media impact on your small business is to practice P.I.T.O - Plan, Implement, Test, Optimize.
- Plan your business goals and build marketing campaigns designed to meet those goals successfully. Here are some tools that may be helpful with your planning: 7 Tools to Help You Set, Track and Achieve Your Goals
- Implement the campaigns across your marketing outlets including social media.
- Test the results and determine if the outcomes are aligned with your goals.
- Optimize the campaigns to make corrections and modification to enhance their performance.
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