The likely answer is yes, Social Media can help you small business. That being said, there are ways in which Social Media Marketing and social media use in general can have a negative impact on your business. In computer programming there is an acronym GIGO - standing for Garbage In Garbage Out. The same principle - bad social media input, results in poor business outcomes, holds true. A key to the successful, or helpful, social media impact on your small business is to practice P.I.T.O - Plan, Implement, Test, Optimize.
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