Why Technology Isn't Enough for Your Digital Campaign
_dm_templates • October 1, 2017
Just because you have a snazzy Facebook, Instagram and Snapchat campaign doesn’t mean you’re covered.
Your business's digital marketing strategy needs several important factors that are beyond the capacities of technology:
- Consistency
- Standardization
- HEART (and we don't mean the emoji)
Remember, your digital assets are a conversation and very few people enjoy conversations with robots and computer simulated customer service reps (when is the last time you felt warm and fuzzy when being told to press 1 if you are calling about service?). People (your prospects and customers are people) want to feel they are being understood, acknowledged and validated. Bottom-line, it takes humans to satisfy humans, it takes heart.
Your business's digital campaigns are the opportunity to demonstrate heart and doing so in a well-planned, consistent strategy is the effective way to optimize that opportunity.
If you have not done so, sit down today and consider these questions:
- What expectation about my business do I want to set for my prospects and customers?
- How would I respond to the most frequently asked questions about my business?
- What need drives prospects to my business and how does my business answer it?
- What makes my business unique and different from other business?
- What is my business's personality? Are we young or old? Are we hometown or big city? Are we price driven or service driven?
- HOW DO MY BUSINESS'S DIGITAL ASSETS COMMUNICATE AND SUPPORT MY ANSWERS?
Hash tags are great, human intellect properly communicated is better - make sure that business's digital assets USE technology and that are not driven by it.
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