Just because you have a snazzy Facebook, Instagram and Snapchat campaign doesn’t mean you’re covered.

Your business's digital marketing strategy needs several important factors that are beyond the capacities of technology:

• Consistency
• Standardization
• HEART (and we don't mean the emoji)

Regardless of how many million mega pixels your camera has or how easy your social media management tool is to use, your digital content assets need what only a clear-headed, dedicated and intelligent human can deliver, specifically the ability to plan, coordinate, critique and understand.

Remember, your digital assets are a conversation and very few people enjoy conversations with robots and computer simulated customer service reps (when is the last time you felt warm and fuzzy when being told to press 1 if you are calling about service?). People (your prospects and customers are people) want to feel they are being understood, acknowledged and validated. Bottom-line, it takes humans to satisfy humans, it takes heart.

Your business's digital campaigns are the opportunity to demonstrate heart and doing so in a well-planned, consistent strategy is the effective way to optimize that opportunity.

If you have not done so, sit down today and consider these questions:

• What expectation about my business do I want to set for my prospects and customers?
• How would I respond to the most frequently asked questions about my business?
• What need drives prospects to my business and how does my business answer it?
• What makes my business unique and different from other business?
• What is my business's personality? Are we young or old? Are we hometown or big city? Are we price driven or service driven?
• HOW DO MY BUSINESS'S DIGITAL ASSETS COMMUNICATE AND SUPPORT MY ANSWERS?

Hash tags are great, human intellect properly communicated is better - make sure that business's digital assets USE technology and that are not driven by it.