If we have ever had the opportunity to enjoy a conversation with you it is likely that you heard us mention our SES approach to digital marketing and communication. In a nutshell, SES is a comprehensive strategy around which we plan, implement and monitor the work we do for our clients.

The Pre-Proposal Interview

SES starts with a thorough client interview during which we seek the fullest possible answers to 3 key questions:

1. In terms of our campaign's audience, who are we talking with?
2. What were our audience members doing just prior to directly engaging with us?
3. What specifically do we want our audience to do once they have granted us their attention? What do we consider a Successful Engagement?

The questions are design to identify our target audience, identify the need or interest that motivated them to seek us out and finally to define what action we would like our audience to take once we have engaged them.

The Proposal

With that information in hand we then create a through and unique project proposal that organize the information from the interview, suggests the specific strategies and technologies we will use to encourage the specific action desired and metrics and tools we will use to monitor and measure our success.

The proposal, after a thorough discussion of its content and the completion of any modifications, becomes the blue print for our work on behalf of our client. It is the what, why and how of our client's project. It guides are action and sets the goals to which we can be held accountable.

SES For Every Project

From a complete website development project to a small social media management project, we utilize the SES process to assure transparency, clarity, direction and accountability.

We maintain a relationship with many clients that are across the country from us. We have never physically shaken hands with some of the people who we serve. We find that the SES process eliminates surprises and builds trust even in relationships that endure the challenges of long distance logistics.

We know that majority of high school seniors can build a website and tweet - and we applaud the specialized skills that coders, social media masters and designers have. We could not be successful without them. Our goal is deliver to our clients something tangible, something unique, something measurable, something that contributes significantly to their business success and that something flows from our SES process.