Why Branding Is So Important?
September 24, 2021
Building a strong brand is advertising without advertising.
What is your business all about? What do you do? Who do you serve? What do you want your business to be? Who are you?
These questions are the baseline for one incredibly important piece of your company’s identity – its brand. Branding is more than just color schemes and style guides. Branding is all about answering questions, making impressions, and developing relationships. How do you build your brand? Do you even need to build one? Take a look at why branding is so important.
Let’s start with the basics – What is a brand?
According to the American Marketing Association a brand is “A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers”, but a brand in the big picture is the imagery, personality, and style associated with your business and its products or services.
Many people believe that branding’s biggest component is the logo of a company; if not the logo then the slogan of a company. The logo and slogan of a company are important in communicating a business’s commitment to its principles, but are not the only way to communicate those values. Language, color scheme, and advertising strategies are all a part of your brand.
Building a strong brand provides advertising without advertising.
The age of word of mouth advertising is not over – in fact, Millennials and GenZ rely on word of mouth more than any other type of advertising. When you build a strong brand, people talk about it. Clever logos, slogans, and ad designs generate buzz beyond the reach beyond just those who lay eyes upon your ads.
Beyond your branding telling consumers who you are, it also tells them who you aren’t
. A strong brand helps state your mission without forcing consumers to read a mission statement or vision. Branding is a shorthand
and should be utilized as such. With a well-assembled website or social media presence, customers can tell not only that you are reliable/friendly/knowledgeable, but that you are not flaky/unreliable/interested only in a customer’s money. Your brand presence helps keep consumer morale high before, during, and after you garner their business.
A healthy brand also helps build employee loyalty.
People crave a workplace where the moral standard is not just stated to be high, but is embodied fully by a brand. Employees who understand their brand communicate the brand to other businesses and potential customers. That strength-of-brand makes their job easier and gives them a sense of pride when the brand is strong around them. Although branding won’t inherently fix personnel issues, it can help avoid them – happy employees don’t tend to act out!
Every business wants stability. Whether it be financial, supply chain-oriented, or through customer and employee retention, branding stabilizes your company.
When you tell people who you are without needing to speak a word, you garner authority over your industry, helping establish you as the experts. You already know who you are – now you need to tell everyone else.
Getting started on a brand strategy can be a tall task, especially for small businesses. If you’re looking for assistance getting your branding efforts better aligned with your business, consider Mystic Media Dot Com your ultimate resource. We specialize not only in digital marketing and content creation, but in developing entire brands from the ground up. To learn more about our brand and how we would love to help you, please explore our website
or contact us today.
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