The top web design trends to look for in 2022 are simplicity, accessibility, and engagement.

With more people staying home and utilizing eCommerce sites for their shopping needs, businesses are under more pressure than ever to make top-tier websites for their brands. Having the best website design is no easy task. Trends are rapidly changing, and a business's audience expects them to adapt to those changes. Do most businesses owners wonder what web design trends will be significant in 2022?

The top web design trends to look for in 2022 are simplicity, accessibility, and engagement.  These trends sound easy to conquer but read more to get an in-depth look at what exactly each trend entails.

Simplicity Creates Peace and Mindfulness

Websites that have too much going on can immediately turn off a consumer. Not only can they be loud, but they can also make it hard for a user to navigate. Website designers are creating simple, clean, and crisp websites to ease the eye's burden and encourage mobile views.

Skip Loud Colors

Colors that are too bright do not pair well and change rapidly due to animations that can be overwhelming for your audience. Stick to neutral colors, pastels, and other colors that are easy to look at while reading text.

Web Design Should be Concise

Concise websites that cut straight to the point are very eye catching and user-friendly. Not only will the consumer be happy to learn information quickly if they are using a mobile device to access the website, but it will also likely work seamlessly with their phone. In Q4 of 2021, 54.4% of users access websites on their mobile devices.

Website Accessibility Opens New Doors

Modern technology has made it possible for websites to accommodate users with disabilities and limited accessibility. A new trend to help users with disabilities and accessibility setbacks is using dark and light mode websites. Dark and light mode websites allow users to switch the view and color based on presence. This will enable users to read the website in whichever lighting mode they find most comfortable. Many mobile devices are compatible with this new trend, making them more accessible.

Another trend for user accessibility is the integration of website translation tools. These tools allow users who do not speak the native language to swap to their language and continue their engagement. This allows a business to expand its brand establishment to people worldwide.

Engagement Grows Your Audience

As a businesses owner, it is imperative that you continuously look for unique ways to establish your brand and engage with your audience. Audience engagement can be tricky, as there are so many different opportunities on the web for all types of niches. Luckily, knowing the trends for 2022 web design will allow you to get ahead of the game.

Micro Animations

Micro animations are a rising trend for website design. These animations are small animations that demonstrate a specific idea to your target audience without using lengthy words or videos. They are easy to understand and will not bog your website down as much as a larger animation.

One Page Websites

If you are not a full-fledged eCommerce website and instead provide a service, a one-page website may be the right trend for your business. These websites get rid of lengthy and confusing menus and opt for users to scroll through the site instead. These sites are great for companies with a specific niche telling a story.

Embedded Videos on Websites

With social media platforms like TikTok and Youtube blowing up in today’s society, millions of people watch videos every day to get the information they want and need. Likewise, a new trend for websites is using embedded videos to engage their audience. Videos are often easier to understand and mobile compatible.

Web Design Trends Change

Although these are some of the top trends today, these trends can change at a moment's notice. This is why it is essential to hire a professional marketing company to help you design and update your companies website. Mystic Media is a group of digital marketing professionals that can help you create the website of your dreams.