Good News! There are multiple different types of digital marketing strategies available to small business owners everywhere.

Digital Marketing Strategies, Your Small Business, Should Consider

Technological advances have made the use of digital marketing strategies imperative to small businesses worldwide. Over 5 billion people have access to and use the internet regularly.  While not every user will be part of your small business’s targeted audience, the vast sea of people creates lucrative opportunities when trying to expand and establish your small business.

Not everyone has a large budget to use when planning their digital marketing strategy. The good news is there are multiple different types of strategies available to small business owners everywhere.

Start A Company Blog

Blogs are a great way to set the tone and image of your small business. They also are a great way to inform customers of upcoming events, new project proposals, and sales your business may be having. Blogs should be kept up to date and posted regularly to let Google know you are active and improve your rankings. Additionally, the use of relevant links to your website within your blog can increase the likelihood your rank will rise in a Google Search.

Get Social

Social media has blown up over the years. Millions of users take advantage of Tik Tok, Instagram, Facebook, Twitter, and YouTube daily. These platforms give your business the ability to engage with its audience in real-time. This engagement helps to grow organic traffic for your business and your website. Growth can lead to client retention and an increase in profits over time.

Local SEO Gets You Noticed

Many small businesses cater to a generalized area within the State they reside in. This means they need to target consumers within their site and use “near me” in their Google Search. To capture these consumers, a business must add local SEO (search engine optimization) within their website and into other content they publish. For example, if you owned a company located in Hornell, New York, you would want to ensure you had an entire page listed on your website expressing your business location, so Google catches it to pair with local consumers.

Email Marketing

Enhance your reach by adding a newsletter option to your small business’s website. This allows consumers interested in your product or service to sign up to receive regular emails filled with content. This keeps them informed and can cause them to revisit your business in the future.

Hire a Digital Marketing Agency

Not everyone can be a digital marketing expert. Fortunately, many companies are available to help you identify your business needs and assist you in marketing and establishing your brand successfully. Mystic Media offers a robust catalog of digital marketing services to meet your small business needs. Call us today to start drafting your digital marketing plan so your business can benefit from the growth it deserves.