There is value in them there videos

When looking at your marketing strategy it is important to include social media marketing on your list. This resource is essential to your business. It can make or break your brand and growth. Billions of people use social media every day to connect and share information. This creates a prime opportunity for businesses to leverage social media.

One such social media platform that has ramped up is Tik Tok. Tik Tok is a short video application that allows users to create their own videos and upload them for viewing. These videos have grown in popularity. Tik Tok has a successful following of over 1 billion users globally. Additionally, it is the top grossing app worldwide.

Tik Tok’s user engagement is extremely impressive. There is someone on Tik Tok watching a video literally every second of the day, every single day. This is huge for engagement, advertisement, and brand awareness. This platform is even giving Facebook a run for its money. 

When looking at this number-wise, you can look at Tik Tok’s revenue. This platform, which is free to download and use, has acquired over $110 million in revenue. The earning potential is evident. So how can a business utilize Tik Tok for its marketing strategy? Read on to find out some key tips.

Top View Ads

When a user opens the TikTok app, he or she will see a 60-second advertisement at the top of the feed. Due to its popularity, these ads provide a great marketing opportunity to capture consumer attention and enhance brand awareness on TikTok.

In-Feed Ads

Ads appearing in your In-Feed are similar to those appearing in Snapchat or Instagram stories. You must play the videos on full screen, skip them, and keep them under 60 seconds. Users see them in their ForYou feed. Measuring a campaign's success involves tracking clicks, impressions, click-through rates (CTR), and video views.

Brand Takeover Ads

An app can be taken over by a brand for a day as part of a brand takeover. In the same way as TopView Ads, you can create images or videos (roughly three to five seconds long) that appear at the top of your app. However, these ads cannot be skipped. It is possible to embed links to internal and external landing pages within your advertisements. Take a look at impressions and click-through rates to measure a brand takeover's success.

Hashtag Challenges

Businesses can organize hashtag challenges with a goal and a prize for participants. Users were invited to post videos of themselves dancing to the theme song to the hashtag #SpiritRidingFree in order to help promote the show's Netflix premiere. Combined video views and engagements totaled 2.6 million, reaching over 34.4 million users.

Tik Tok is Here to Stay

As you can see, the impact Tik Tok has is immense. Billions of people use the platform every day. This provides your business with a large audience to build upon. It can help you in so many positive ways. If you aren’t sure how to start your own Tik Tok campaigns, contact a digital marketing agent today. They can help you get started.