Every Website Can Offer Gift Certificates!

Gift certificates, considered by some to be a copout gift but nonetheless happily received by everyone due to their flexibility of use and enablement of choice by the gift receiver, can be virtually implemented directly into your website. Gift cards are now more common than ever as humanity is faced with an abundance of choices, so most any business can find benefit from incorporating digital gift certificates into their product offering. We list out six reasons why selling gift certificates directly from a business’s website is an excellent tool in generating additional sales and growing a business. 

Free Marketing

Allowing customers to buy gift certificates through your already functioning website is basically free marketing for two reasons. First is that not one, but two people (gift giver and receiver) both “touch” the card and double the spread of brand awareness. Second is that instead of utilizing or outsourcing business reach on another marketing medium to drive sales, the link is incorporated directly on your website, so it serves to give potential customers another purchase option through a marketing medium you already have established.

Capitalize on Holiday Sales

Gift cards are a common present during the holidays so gift certificates can especially boost sales around those times. There are plenty of businesses already using virtual gift certificates. Potential customers seeking the benefits of a gift certificate for their intended recipient could elect to patronize those businesses in place of a business that does not offer this option.

Safe and Convenient

Virtual gift certificates provide an incredibly safe form of payment, as the money is stored in a digital wallet that can’t be lost or stolen. They are also extremely convenient as they can be purchased and received by the intended recipient almost instantly.

Generate Revenue Before Service Rendered

Gift certificates give a business the ability to generate revenue before the service is even received. This not only gives a business the ability to receive revenue without ever servicing a customer in the case that the gift card is never executed or not completely utilized, but also can provide businesses an indication of future inventory needs.

Inexpensive

When offering customers plastic gift cards, businesses can expect to pay for activation, delivery, and administration fees in offering that product. With virtual gift certificates, businesses are given a more affordable alternative to provide their customers with the benefits that gift certificates offer.

Offer Specials and Upselling

Virtual gift certificates give both customers and businesses flexibility in the value received. While customers are able to enter custom amounts, businesses can also offer different promotions through the certificates. By offering more services within a package for a discounted price, businesses can provide clients greater value in order to extend sales.

MMDC is now offering businesses the ability to sell virtual gift certificates by implementing them directly into the website. We can incorporate this on both new websites we are setting up or existing websites, so call us today at (866) 764-2877 if you are interested in taking advantage of digital gift certificates sold directly through your business’s website to boost sales!