It Is Increasingly Risky to Run Your Business Without a Strong Digital marketing Plan

The majority of businesses implement some sort of digital advertising approach in order to stay competitive in the modern business environment. Many of these businesses may or may not know the extent to which their online marketing efforts affect their business. Here are some statistics we found that show just how effective (or ineffective) digital marketing is when promoting businesses on the web.

Email Marketing's Power Grows

Perhaps the best bang for your buck in the industry, email marketing averages an eye popping ROI of 4400% . However, not all email marketing is created equally, a business has to do it right or their emails may fall into the spam category along with the other 54% of all emails sent. Additionally, there is a secret to monetizing email marketing efforts at 6x the normal rate , and that secret is simply to personalize emails.

Social Proof is Important

Social proof has grown to a high level of importance in the modern world of marketing, as consumers are intertwined in the digital world and greatly influenced by the stated opinions of others. In fact, a mind blowing 90% of consumers indicated they made a purchase decision after reading positive online reviews , showing just how important satisfactory reviews are for a business. Furthermore, product reviews have been found to be 12 times MORE important than the product copy description itself in a consumer's purchasing decision.

Search Engine Optimization (SEO) is a Must Do

SEO is crucial for getting your business seen on the internet, a major part of any digital marketing strategy. It’s so important that the majority 67% of web searchers click on one of the first five results that appear. Digital marketers have found one form of SEO to be superior, with 72% regarding content creation as the most effective method for ranking highly. Don’t be one of the 90% of websites that get zero organic traffic through Google, as your business isn’t likely to succeed without adequate SEO.

Conversion Rate Optimization

Getting users to a business website is one thing, but actually having them complete the desired action is more difficult. Landing pages can be optimized to influence consumer behavior by including visually appealing content like a video, which raises conversion rates by 86% ! When completing forms, there is nothing that ruins a consumer's willingness to complete the form more than asking for their phone number . However, multi-step forms, at least in Wordpress, have been found to increase the likeliness of customer conversions by 300% !

Blogging - Content Remains King

Blogging is not just for venting on the internet, blogging is an excellent way for businesses to put out quality content and showcase their expertise to consumers. Companies that regularly blog actually produce 67% more leads each month than those that don’t. Aside from leads, by having a high quality blog, businesses can expect to attract 55% more viewers to their site. Finally, many people are just getting plain tired of advertisements and want something of value for their time, as indicated by the 70% of people who said they preferred blog articles to advertisements.

At Mystic Media, we are experts in the digital marketing realm and have proven ability in taking businesses to the next level. From content creation to social media management or high-quality educational videos crafted for our clients, Mystic Media is here to help with any and all digital marketing needs. Contact us today to determine which of these digital marketing statistics we can help your business take advantage of!