Building Silk Road Wines’ Digital Presence

Here at Mystic Media Dot Com, Inc. (MMDC), we value the opportunity to work with diverse clients, and our collaboration with Silk Road Wines stands out as a notable experience. Our role in developing their web presence, enhancing their social media footprint, and creating engaging blog content has been both challenging and rewarding.

Our service to Silk Road Wines involves comprehensive digital marketing services. The guidance of Ms. Esmeralda Struyk, VP of Marketing, and Keaton Maddox, Communications Manager, is crucial. Their clear vision for the brand is critical to the overall strategy and execution.

In designing the Silk Road Wines website, our goal was straightforward: to create a user-friendly platform that effectively communicated the unique aspects of Georgian wines. The website needed to be informative and easily navigable, reflecting the brand's focus on natural Georgian wines.

Our collaboration extends to assisting with Silk Road Wines’ social media channels. Here, our strategy is to engage users by highlighting the quality of their products and sharing insights about Georgia's winemaking heritage. This approach aims at creating a connection between the brand and its audience.

Additionally, our responsibility include creating blog content for Silk Road Wines. Our content focuses on educating readers about the brand’s offerings and the rich tradition of Georgian winemaking. We strived to balance informative content with engaging storytelling.

Working with Silk Road Wines has been a learning experience for us. It has allowed us to explore new strategies in digital marketing and content creation, tailored to the unique needs of a niche market. 

We are thankful to Esmeralda and Keaton for their leadership and education and to Silk Road Wines’ founders, Yanick Arakelov and Barry Greer, for bringing us on board. Our joint efforts in digital marketing continue to support Silk Road Wines in their mission to introduce Georgian wine to a broader audience.