Digital Marketing for Small Business Owners
August 18, 2021
Let's Make Digital Marketing Work for Your Business
We carry technology around with us at all times. Cell phones, tablets, and laptops have become fixtures in our “leaving the house” routine – given that access to the digital world is a must for individuals all around the world, why not make that digital realm work for your small business? Print and radio ads still hold their merit, but there truly is no resource like digital marketing. Let’s take a look at how to market digitally in order to grow your business.
Bigger doesn’t mean better
– It’s easy to want to dive into the deep end of the pool when it comes to launching your first digital ad campaign, but launching a national-wide series of social media ads probably isn’t going to garner you the attention that you want. In fact, it’s possible that an ad campaign launched over too broad an area will not garner any attention. When putting together an ad campaign on Facebook, Instagram, Twitter, or other major social media players, it’s best to target specific localities surrounding your business’s location. Invest your money in targeting more local consumers and you’re likely to see higher rates of engagement and conversion.
Email is not dead
– Compiling an email list of customers for regular outreach is a surefire way to increase engagement with your business. Whether it be a monthly newsletter, new product or service announcements, or coupon offerings, keeping in touch with customers via email is one of the most cost effective ways to market digitally.
Create or maintain your Google My Business Page
– Another impressively cheap and effective digital marketing strategy is to actively engage with your Google My Business page. Free to create and maintain, the My Business function within Google helps ensure that your business details are accurate and allows people searching for your business (or similar businesses) have all the right information about contacting you.
Start up a blog
– One of the best ways to generate search engine traffic without needing to pay for keyword results is to install a blog within your business’s website. Maintaining a blog page does not need to be a full-time investment, but it should be treated to regular updates. Most successful business blogs feature information about their products and services, written in a way which answers questions while utilizing keywords so that search engines will start to rank your website higher when customers search for relevant terms.
It’s not all about imagery
– Excellent graphic design alone does not produce customers. When it comes to digital marketing, content is king. Having well-written copy attached to your blog, ad campaigns, and email blasts is the best way to convert or retain customers. Similar to generating excitement around a new book or movie, you need a well-edited script to properly reach and engage your audience.
Encourage your customers to leave you reviews
– Whether it be on Google, Yelp, Facebook, or any other customer feedback platform, encourage satisfied customers to leave you positive feedback! A lot of businesses miss the opportunity to encourage their customers to leave positive reviews online and end up only receiving ratings when a customer is dissatisfied, which can tank their ratings and encourage negative attention.
Digital marketing doesn’t need to be complicated – just consistent. Establish your company’s voice and don’t back down from it; your customers will know if your advertising is disingenuous!
Looking to implement or strengthen your digital marketing efforts? MysticMedia Dot Com is here to help. With decades of experience behind the wheel of small business digital marketing efforts, the MMDC team looks forward to helping your small business grow. Learn more about us here or contact us today
to see how we can help.
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