4 Reasons Why You Shouldn't DIY Your Logo
August 30, 2021
A Professionally Designed Logo is the Face of Your Branding
Logo design is a complicated process. Not only do you need to have the necessary graphic skills to put a logo together, but that logo will be associated directly with every piece of work which your business performs. A logo is a storytelling element for your business and is often one of the first things which a potential customer will see when deciding whether or not to conduct business with you – it has to be clear, concise, and visually appealing all while welcoming people to your business’s corner of the market.
While you have the best idea of what purpose you want your logo to perform, the design element is best reserved for professionals; take a look at why.
- Color choice is a science – The first step in deciding what your company’s logo should look like is picking the right color for your logo. Determining the right color or colors for your logo will help dictate your website’s color scheme, your branding style sheet, and any merch or press packages you may release. Simply choosing your favorite colors and designing a logo around them will not necessarily provide you the image you want your logo to portray. Color theory is a core piece of a graphic designer’s tools and is not something which someone without graphic design experience is likely to understand.
- DIY logo platforms are incredibly limited – Even with the proper color choices, services which provide you the opportunity to DIY your logo are likely to not provide scaling options or high-quality download options. Logos should be designed with scaling in mind, especially when scaling down for items like business cards – “busy” logos may look incredible when printed large on your website or on a billboard, but will look cluttered or illegible when shrunken down for other applications.
- Too many options can be a bad thing – Having the world operate as your proverbial oyster when designing your logo can be incredibly taxing on the decision making process. With limitless style options in front of you, how are you supposed to properly tell your business’s story with a logo? A graphic designer will understand better what style or styles of logo will be most effective for your business, and with that understanding they will provide you with multiple drafts of your future logo before moving forward with a finalized design for you.
- Industry standards should play a role in your logo’s design – Markets are changing constantly. Staying up to date with style choices is as important to your brand identity as staying up to date with sales strategies or the latest technology in your industry. As a business owner, you have enough on your plate when it comes to your day to day responsibilities, knowing the latest graphic design trends doesn’t need to be another item on your plate – let a graphic designer worry about the modernity of your logo.
Your business’s logo is vital to how customers will view it, both when new customers discover you and when returning consumers think about returning for another purchase. While many business owners like to operate their business as though it’s “their baby”, the aspect of logo design is an excellent way to allow a professional to help you shape your business’s future.
If you’re looking to launch a new business or are simply looking to rebrand and update your graphic packages, MysticMedia Dot Com is eager to help. Our design team has helped fellow small and medium-sized businesses thrive with their update logos, website designs, and graphics packages over the past several decades and would love to help your business thrive, too! To learn more about our services, click here; to get started with the MysticMedia team, contact us today!
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