To develop your brand and bring in new leads, you still can't go wrong with content marketing. But even if you are already very familiar with the world of content, things change every year and knowing the current trends means you can stay ahead of the pack. If you want your content seen and your message spread, you should know what's hot in 2019. Use Live Video Using video is not a new technique, but doing it live is the newest way to reach out to customers. It's more personal and interesting than heavily staged videos, and much more engaging than text. Facebook visitors watch live video three times more than traditional recorded videos, and videos are twice as popular as still photos on Instagram now. Making your live video interactive with Q&A from viewers is a nice touch as well. Don't worry if you aren't a professional film-maker. People actually prefer the more amateur feel of live video and aren't expecting a perfectly slick production. Just get the cameras rolling and let people see the more personal side to your business. Look to Micro-Influencers These are the days of the "influencer". Someone on social media who commands a huge following and opens doors to any audience you could want to target. This market is expected to generate more than $300 billion in 2019, so you can't ignore it. But huge influencers are actually losing their leverage as they become sponsored and paid. Smaller influencers still have that authentic touch and are where you should be looking for future brand partnerships. Have a Planned Content Strategy Your marketing can be 5 times more effective if you take the time to create a cohesive strategy and have a written plan. This approach keeps everyone on your team headed in the same direction and allows for better accountability. Assess your business' challenges, outline the steps you need to follow to get over any obstacles, and create a unique message that will set you apart from all the rest. Having a content plan or schedule will also keep your marketing efforts more efficient as you are not wasting time scrambling for ideas at the last minute. Know what you need to write, post or shoot and just get working on it. Take Advantage of AI Artificial intelligence (AI) isn't a futuristic or science fiction concept anymore. Use this technology to plan blog or article topics, analyze traffic or viewing trends, discovering the latest niche keywords and produce invaluable data reports to help you reach your core audience. Don't forget about the predictive nature of AI, and how it can be used to gauge your audience's future reactions to any type of content. This is how you can determine which types of material should be posted at just the right time. Tell a Tale
Using content to convey dry or factual information only isn't the best approach anymore. People want to be touched emotionally with stories more than tutorials. Share personal experiences, customer testimonials and any engaging tales from the history of the business. Nothing will humanize your brand better than a good story. With just these 5 content marketing tips, you can make a big impact on your brand awareness for the coming year. Start off by getting your ideas down in an organized plan, then map out some live videos and contact the smaller influencers to help with your reach.
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