It's Your Website's Content that Drives its Success

Nowadays content marketing is more essential than ever, though it is not a new concept in digital marketing. More and more marketers understand the importance of having a digital presence for their brand as it has become a crucial element that reaps big rewards. 

Seeing the numbers, we understand that lots of people are spending a great deal of time online, and marketers naturally want a piece of that pie. Getting their audience's attention can be a challenge for marketers making their first forays into the digital space. 

So we may say that content is the king that is increasingly working its way to the forefront of all digital marketing strategies. Let’s not forget that it is one of the main things that make blogs and websites successful.

In 1996 Bill Gates wrote an essay and coined the phrase “content is king”. Almost 25 years have passed but many digital marketing professionals believe that content still reigns.

So Why is Website Content Still King?

Great Content is Great for SEO

Creating original and high-quality content on a brand's website can offer a huge impact on SEO and search ranking for a few reasons. The content on the website, that is unique and has internal links to other pieces of relevant content and naturally placed keywords can help a website rank organically for more search terms and keywords. Moreover, regularly creating great content helps create somewhat of an authority and opens up the opportunity to create a great link profile.

Great Content Encourages Engagement

Visitors are encouraged to engage with the brand or the site through social media updates or blog posts. It is only in the case of REALLY GREAT content that visitors stop, consume the content and understand its message, and may even comment or like. But if the content is not really great they will scroll past, not read and then the content becomes, well, useless. We can consider the

content king if it is really great, but not moderately good.

Great Content Can Generate New Sales

Great content helps create brand awareness and authority, new leads, or even sales for your brand. Remember though, great content is usually way less sales-y than informative, so it gives people the opportunity to engage with the company, rather than a straight-up conversion-focused landing page.

Great Content Can Add Value to Your Product/Service

Content can add value in lots of ways. One of these ways is when you are able to solve a problem in the visitor's everyday life or teach someone something new. Though the value is not monetary it is extremely important to your brand. Content like this can be like a how-to video or webinar. Doing this provides value and in turn, makes your brand valuable.

Conclusion

Website content remains king today as brands push various content types to grab a specific audience’s attention. Whether it’s email newsletters, blog posts, infographics, or videos, the goal is to engage your target audience, build loyalty, and gain more customers.

Almost half of the global population has access to the internet, and marketers will be able to quickly reach these people by using the right content, in the right format, in the right channels.
Image Credit Datareportal