Backlinks from Credible Sites are the Proof of Your Authority

What is Backlinking and Why is it Important to SEO?

A backlink is an inbound or outbound link that links one website page to another website page. Google tends to rate websites with strong backlinks higher in search results than those without them. This is because Google relies on quality backlinks to indicate whether or not the content on a website is factual and relevant. 

The Importance of Backlinks

The more valuable backlinks you have, the more organic search results you will receive. They also increase the likelihood that another blog or authoritative source will use your content to backlink to their website. Winning these backlinks is key in the ever-increasing challenge to win Google SERPS.

What Makes a Backlink Valuable?

When using backlinks on your website and in your content, you want to ensure they are top-notch. This is because the more credible and relevant the backlink, the higher the likelihood that Google will increase your ranking. Here are key things to look for before inserting a backlink into your own content:

• The website you are linking to is relevant, credible, and authoritative. You also want to try to avoid linking to competitors so that they do not win the organic traffic over your own website.
• They include keywords. Google looks for anchor text that includes quality keywords. You do not want your anchor text to match the backlink exactly, but you want to make it very evident to the reader that the information found in that link will be relevant to the words used to link to it.
• The Link has a relatable topic. While we try to avoid backlinking to competitors, we do want to ensure that the link includes information that is relative to the topic. This enhances its value and credibility for ranking purposes. 

How Do I Manage Backlinks?

There is a lot of different software available for monitoring backlinks. Some of the most popular options are Semrush , Smallseotools, and AHrefs. These programs tend to be costly, especially for small business owners. A better way to monitor backlinks is to hire a marketing agency, like Mystic Media, and have the agency do the hard work for you. This allows you to sit back and relax as the organic numbers begin to trickle in.

Other Ways to Incorporate Backlinks

Winning solid backlinks is easy if you have quality content on your website to link to. It doesn’t have to just be well-put-together web pages about your business. Blogs, infographics, videos, and podcasts can all be used as backlinks. The purpose of a backlink, after all, is to point out relevant information from an authoritative source. As long as your company is creating quality content, backlinks should naturally grow over time.

Let’s Link Up

It is important to incorporate internal and external backlinks as soon as you can. The faster you get started on this initiative, the sooner you will see more organic growth in your website. This is imperative if you want your company to grow and thrive in the ever-changing world of SEO and rankings. If you need help getting started, give us a call so we can discuss a strategy that is right for your company.