Trends In Digital Marketing
November 11, 2019
Digital Marketing Remains a Invaluable Asset to Small Business Success
Digital marketing is showing no signs of slowing down as we approach 2020. Though studies and research varies, adults spend an estimated seven to 11 hours per day on the internet. Whether it be for professional reasons or for personal interests, the internet easily consumes almost half of the day. For this reason, marketers need to be on top of digital marketing trends that will ensure visibility and awareness for their businesses. 4 trends in digital marketing going into 2020 As marketers prepare for the new year which is approaching quickly, it is important to take note of trends that can help them stay in the game.
- Social media is about conversations - Though this should be no surprise, digital marketers need to be paying attention to the changing habits that we are seeing on social media. Where social media used to once be about keeping family and friends up to date on your various activities, advertisers have taken to these platforms as a way to inform potential purchasers of their wares. However, as a result of retailers and service providers taking to social media, consumers are now looking at these platforms as a way to engage with those companies, and not just to make a purchase. Digital marketers need to be prepared to both ask and answer questions posted by consumers and they need to do so in a timely manner (within 24 to 48 hours). And, they need to ensure that they are regularly posting interesting content that will entice readers to want to learn more about their brand.
- Share videos or bust - If your brand isn’t sharing content through video by now, then you are missing out. Research has found that video is more than 500 times more effective in reaching and engaging potential purchasers than print and direct mail combined. Though these more traditional strategies still play a role in building awareness for your brand, more and more internet users are taking to video as a way to learn and understand what it is you have to offer.
- Geo-targeting is more effective than batch and blast - Though there are times when a mass message can be highly effective, today’s consumers love offers and information that is targeted to their specific geography. For example, today’s advanced marketing technology allows marketers to serve an ad to a customer whenever they walk into or are in the proximity of, a targeted location. Even better, these ads can be served to a mobile device when the customer is near your competitors as well. This targeted approach is a highly effective way to increase engagement and brand awareness.
- Email marketing gets personal - Today’s email service platforms can allow marketers to tailor messages in ways that we could never have imagined when email marketing was introduced decades ago. Short, memorable, and impactful content still remains key, but even better is when you can create personalized messages based on unique market segments and products or services that will best resonate with those audiences.
This July, MMDC is proud to support SickKids Foundation, an organization dedicated to funding world-class pediatric care, research, and education. Through every breakthrough and every act of generosity, SickKids is helping children across Canada and around the world live healthier, happier lives.
For years, small businesses have treated social media as a necessary chore. You post a graphic, use a few hashtags, cross your fingers for likes, and hope it eventually turns into a lead. But if you are still using social media just to keep your feed "active," you are leaving serious revenue on the table. In 2026, social media is no longer an isolated echo chamber. It is the primary data source that Large Language Models (LLMs)—like ChatGPT, Gemini, and Google’s AI Overviews—use to understand, verify, and recommend brands. When a prospect asks ChatGPT, "Who is the most reliable commercial HVAC contractor in Tampa?" or "What is the best local managed IT service?" , the AI doesn't just scan your website. It pulls from Reddit threads, YouTube tutorials, and LinkedIn discussions. Here is how smart brands are shifting their strategy from chasing cheap clicks to engineering AI visibility—and how you can do it, too. The Shift: From "Content Calendars" to "Signal Generation" Traditional SEO focused on stuffing keywords into website pages so Google would rank you higher. Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) require a different approach. AI search engines look for E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). They find this by scanning social platforms for authentic human context. Your goal is no longer just to get a user to double-tap your photo; it is to feed the algorithms the exact signals they need to cite your business as the definitive authority. The New Rule of Search: Social Media ➔ LLM Context ➔ Global Search Authority. The 2026 Playbook: Winning the Major Platforms Every platform requires a specific signal to prove your authority to search engines. 1. LinkedIn: Optimize for "Dwell Time" (Not Just Likes) LinkedIn’s algorithm—and the AI systems crawling it—heavily rewards passive reading, or "dwell time." Stop treating LinkedIn like a bulletin board for company announcements. Instead, treat every post as a high-value mini-article. Lead with a strong hook, break down a complex industry problem, and provide the exact framework you use to solve it. When executives spend two minutes reading your post without scrolling, it signals immense authority to the algorithm, establishing your leadership team as true industry experts. 2. YouTube & TikTok: Own the "How-To" Space Google’s search results now prominently feature video carousels, and AI tools constantly pull transcripts from videos to answer user questions. To capitalize on this, your spoken words must be treated as an SEO system. If your target customer is searching for "How to fix a leaking commercial roof," those exact words must be spoken in the first five seconds of your video. Pair this with highly accurate closed captions and keyword-rich descriptions. You aren't just making a video; you are building an evergreen asset that will rank in search results for years. 3. Reddit: The Ultimate Trust Signal Right now, Reddit is one of the most frequently cited domains by AI platforms. Why? Because it represents unfiltered, authentic human experience. However, brands cannot just drop promotional links in subreddits—the community will immediately reject them. The strategy here is substantive participation. By monitoring local or industry-specific subreddits and providing genuinely helpful, brand-agnostic advice, you build a digital footprint of trust that AI engines rely on when recommending solutions. Stop Guessing. Start Dominating. The landscape of search has permanently changed. Trying to manage traditional SEO, run a business, and engineer AI signals across five different social platforms is a recipe for burnout. You need a strategy that aligns your Web Design, SEO, and Social Media into one frictionless ecosystem—maximizing your visibility while removing the operational headache from your plate. At Mystic Media , we don't just post content; we architect your digital authority. Our integrated approach to AI Content Optimization, Social Media Management, and Better SEO ensures that when your customers ask the internet a question, your brand is the only answer. Ready to future-proof your digital presence? Request a Demo today or call our team at (866) 764-2877 . Let's build the digital success you deserve.
MMDC is proud to support St. Jude Children’s Research Hospital, an organization that has transformed the fight against childhood cancer through groundbreaking research, exceptional patient care, and a promise that families never receive a bill for treatment, travel, housing, or food.
Stop Relying on Word-of-Mouth Alone — Here's How Smart HVAC Businesses Win Online
This May, MMDC is proud to support The W.O.W. Project, a New York City-based organization dedicated to protecting and celebrating Asian American culture, intergenerational storytelling, and community empowerment through creative activism.
Stop guessing what to post. This platform-by-platform short-form video guide gives small businesses real strategies, content ideas, and posting schedules for Reels, Shorts, and TikTok in 2026.
This April, MMDC is proud to support Jed Foundation, a nonprofit focused on mental health and suicide prevention for teens and young adults. In honor of Stress Awareness Month, we’re highlighting the importance of emotional well-being and the power of community support.
This March, MMDC proudly supports the Global Fund for Women, a leading organization fueling ender equality movements worldwide. In celebration of Women’s History Month, every donation will be matched up to $50,000; doubling the impact for women and girls everywhere.
This February, MMDC proudly supports Vincent House, a community-centered hospice organization dedicated to compassionate end-of-life care and meaningful support for families.
Consumers trust other consumers more than they trust brands. User-generated content (UGC) turns your customers into storytellers, advocates, and marketers, building credibility, boosting engagement, and driving conversions at scale. This article explores how businesses can encourage, collect, and leverage UC to grow th
