The Value of Good Blog Content for Your Business
December 2, 2019
Content Remains King and a Good Blog is the Your Key to the Kingdom
With so many consumers spending time online engaging and conducting their own research, businesses of all sizes need to ensure that they right-size their own online presence. Blogging provides an excellent opportunity for marketers to build ongoing brand awareness while also providing content that is useful and relevant to the company’s target audience. And perhaps even better is that blogging doesn’t have to be expensive.
Of course, it is important that marketers are thinking about the blog content that they prepare. With a blog strategy, while your ultimate goal is to sell more products and services, your blogging shouldn’t necessarily do that directly. Rather, your topics should be relevant to your business and should be designed to demonstrate thought leadership as a subject matter expert or to entertain. And in the best cases, blogs can do both.
Three reasons why great blog content is good for your business
- Keep in mind that your other marketing strategies are designed to help you bring in leads, your blog will help to position as a thought leader. This means that when your customer is ready to buy, they will remember you and want to do business with someone that knows their stuff. But aside from the ability to help establish yourself as an industry leader, there are a variety of other benefits to great blog content.
- Blogging will improve your search engine ranking - When customers go online to search for a product, you want to make sure that your business comes up at the top of search results. Most customers won’t take the time to scroll down past the first one or two hits. And, Google actually rewards sites that publish content consistently that provides values to visitors.
- Blogging is a critical component of your overall marketing strategy - Blogs serve as the perfect anchor for your social media strategy. Your social channels should be used to share your new blog content, and when your blogs are well written, engaging, and relevant, you’ll find that more and more customers will click over to your website to read the content, and potentially even make a transaction at some point or request additional information about your products or services. Be sure that your blogs serve as an augmentation to your social strategy, and that in addition to blogs, you also produce high-quality infographics, video, and other website content too.
Blogs provide a great opportunity for internal linking - Though a blog shouldn’t necessarily be designed to sell your products or services directly, they do provide a great opportunity for you to provide links to relevant pages on your website. This provides marketers with the ability to link to products or other pages that help support the subject matter. The more a customer clicks through your site (provided they can get where they want to without losing their place), the more time they spend on your site. And the more time they spend on your site, the more likely they are to convert.
Companies that produce a high-quality blog on a consistent basis are significantly more likely to receive clicks to other content, including product pages, on their website. This means more conversions, and ultimately more revenue for your organization.
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