Establish and Maintain a Voice: This tip sounds tricky, but voice is widely considered to be the most important piece of the social media puzzle. While more big brands have evolved to relying on “clap-back” and humor-based voices for the social media presences, smaller businesses typically don’t have social presence or audience to support such a risky move. Know your audience and appeal to them; your customers already like you. There’s no need to be anyone different in your digital presence.

Be social: Social media marketing can feel overly-focused on the marketing portion of the phrase. While building your social media strategy, don’t forget to include the commitment to stay engaged with your audience outside of your posts. Engaging in comments on Facebook posts, responding to direct tweets on Twitter, and reaching out to followers on Instagram can create a brand familiarity which is irreplaceable in the success of social media efforts. Include in these efforts the intent to engage with other businesses, especially those in your local community. Small business solidarity helps build the community for everyone involved.

Don’t be afraid to boost posts: Especially when you’re starting with little to no social media presence, paying to boost posts can yield incredible results. For many brands, the biggest step is getting in front of relevant audiences and there are few better ways than paying to boost ads or posts which you feel especially confident in. Paid eyes are still eyes. Start with small test posts and see what works!

Be attentive to relevant topics: Especially on platforms like Twitter and LinkedIn, engaging with topics or events which are topical is basically free boosting. While avoiding political discourse is preferable for most businesses, contributing to industry-related and pop-culture events shows that your socials are active, and hopefully in-line with your target audiences, creating a tighter relationship with those who provide you business.

Have a strategy: The early stages of social media marketing can feel endless, especially when no goals are set in front of you. Building from the ground up is essential to your successes when engaging in social media-based marketing. Having a style guide for visual aspects of your marketing efforts, establishing clear-cut and measurable goals, and having budget guidelines can make the early stages of your social media strategies feel drastically more approachable.

Feeling confident with a social media strategy can be hard. No matter your level of experience, tapping into the social media market can be overwhelming, but Mystic Media is here to help! Our expert team specializes in content branding and social media strategy, focusing on your goals and ultimately, your digital success. Contact us today to see how we can aid you in developing the success of your next campaign!