Stay Ahead of the Digital Marketing Wave

The pace of change in our modern world seems to pick up every year, with technological advancements like blockchain technology and artificial intelligence, 2022 is set to be another year of exciting growth. Being inherently entwined in the digital realm, successful digital marketing is like a game of chess in that one must be a few moves ahead of upcoming changes or at a minimum maintain pace. Fortunately, data and other predictive measures allow the ability to observe trends ahead of time. The following article provides an overview of some of the most relevant digital marketing trends to follow in 2022 and beyond. 

Social Media Marketing

Short form video and live feeds are set to continue growth in 2022 as they are received well by users while requiring substantially less creation time than longer form video content. Additionally, as more users continue to sign up and utilize social media, content created by users (user-generated content) like videos or reviews of your brand, is both an affordable and easy way to prove relevance and validity. High quality content that is relevant to the target audience also continues to grow in importance as media algorithms improve yearly, which is why curated content for social media can be extremely meaningful in a social media marketing plan.

Content Marketing

There are considerable amounts of content already on the internet and continually being produced that it is imperative to create specialized, up to date content on a regular basis to keep your customer base engaged and expanding. Content marketers should aim to capitalize on trends like optimizing content for voice search and creating more visual content like short form video. The use of augmented reality to create visually inclusive content is also growing in popularity and should be considered if the product or service can be adequately showcased through this medium. 

Search Marketing

With Google phasing out third-party cookies in 2022, digital advertisers are forced to find other avenues of data collection and change strategies to accommodate this change. More marketers will have to lean into utilizing new strategies and software to employ first-party cookie data or change their marketing approach from data reliant to content dependent and create high impact advertisements that capture user attention. 

Search Engine Optimization

It’s estimated that 75% of users will only be accessing the internet via their mobile device by 2025, so it’s now more imperative than ever to confirm the mobile friendliness of your website . With more users accessing the web through mobile and Google updating their ranking algorithm to include assessment of loading speed and user interaction, digital marketers should ensure websites are operating at optimal speeds in order to position themselves in front of audiences through organic search. Finally, digital marketers can take advantage of relatively thin competition and optimize search content not for text, but instead for voice and image, as these means of search are expected to grow in popularity. 

Branding

Customers are more likely to associate themselves with brands that share their values, which is why brand activism is an important consideration in the 2020’s, as customers can be more demanding of companies to showcase how their services are serving both the user and society as a whole. Moving past company actions and onto the visuals, quirky branding is taking the scene as consumers are accustomed to seeing tight professional style branding, so throwing unexpected and disruptive elements into the brand imagery to catch attention is a canny way to stick out amongst the crowd.

There are a plethora of considerations in an effective digital marketing strategy, all of which require time and effort that may be better put to use elsewhere in your business. If you are interested in relinquishing some of your marketing operations to a proven agency that has assisted businesses to grow and prosper for over 15 years, contact us at Mystic Media today.