As the industry of digital marketing roars forward, companies are working hard to keep up. There is no denying that digital marketing is the current powerhouse for business to improve revenues and to generate new leads. The facts are clear. More than half of businesses polled have an integrated digital marketing plan establishes for 2018, and more than 80% of these organizations will spend more money on marketing than they do in traditional IT. A large majority of advertisers now realize that conventional advertising channels are no longer enough, and that digital mediums are more effective. The key areas where digital marketing can contribute to your business growth are:

• Build relationships

• Develop brand reputation

• Boost revenues

• Compete with larger competitors

• Improved lead generation and conversion

• More cost effective than conventional methods

• Mobile reach

• Better feedback

Let's take a closer look at these factors. Digital marketing levels the playing field in many ways, allowing smaller businesses to compete with larger ones. Small and medium size organizations can just as easily reach a global market for promotion and leads as the larger corporations can. Costs are far lower, and no longer available to companies with deep pockets. This cost effectiveness is a crucial part of the attractiveness of digital marketing. Gartner's Digital Marketing Spend Report shows that 40% of responding companies are saving a considerable amount of money with digital channels, and that 28% are shifting their ad budget from conventional methods to digital. Another key benefit of a digital approach is your ability to finely hone your message and specifically target the exact audience you need. This leads to excellent lead generation and successful conversion from lead to customer. Techniques include blogs, keyword content, social media presence, email contacts, online forms, events and the use of smart content. Better lead acquisition means higher profits and more revenue. Ads and content that are interactive, and include various forms of call-to-action components (sign up for a newsletter, for example) is much more engaging than static print or even video ads. Getting potential clients active in your content is a potent way to build relationships. With more and more dependence on mobile devices, advertising channels have had to adapt to phones and tablets. Again, this is why digital techniques are winning. In 2018, mobile venues are accounting for nearly a third of all online revenue, and that number is growing each year. Keeping advertising methods targeted to smaller screens and mobile devices is a must. Conventional ads can be difficult to monitor or track, but you can establish a detailed plan using real-time analytics with digital marketing. Traffic, views and clicks can be plotted out as they happen, and you are able to make changes almost immediately to your approach if you see unexpected trends developing. That means fewer lost opportunities and more positive results. Whether you operate in a business-to-business environment or business-to-client, digital marketing offers a number of pathways to success. Stay ahead of the pack and don't ignore these new promotional opportunities. Want to discuss your business's Digital Success? We LOVE to help! Please feel welcome to call us at 833-GET-MMDC.