You probably already know the importance of having consistent branding. Color schemes, logos, slogans, social media handles, etc… All of these things contribute to your brand, but an often overlooked aspect of this business identity is your brand voice. The way a brand engages with its consumers across marketing materials, social media, blogs, and more matters deeply to ensure a healthy expectation from your consumers. If you haven’t yet considered developing a brand voice, explore with the experts at MysticMedia Dot Com the measures you can take to build and maintain your brand’s voice.

What is a Brand Voice?

The easiest way to think about your brand voice is to think of it as your business’s personality. When you engage with consumers or call them to action, would you rather come off as lighthearted or measured and highly professional? Many factors can play into the tone you want to take with your audience, but there is seldom a wrong way to engage with your audience, so long as it is authentic to your company’s mission, goals, and is reflective of the way in which you engage with consumers in person.

How do I choose my Brand Voice?

For many businesses, a brand voice begins naturally. Especially in the case of smaller businesses, a tone of “voice” comes out as you begin generating content without much thought. This early brand voice is part of what gives the feeling of genuine connection inherent to so-called “mom and pop shops”, leading to a high degree of emotional connection with an audience. As a business grows, however, this highly personal voice begins to become hard to maintain due to the addition of employees, diversified customers, and a business’s general intention to be seen as a leader in the field.

It is as your business expands past the “hidden gem” stage that it becomes more critical to reevaluate your brand voice – although it is perfectly acceptable to choose to only grow upon that highly personal tone that was likely inherent to your initial media presence. No matter whether you decide to stick to what has worked for you or choose a new direction, once you have decided what your voice is you need to stick with it.

How to grow your Brand Voice:

Consistency is key. Once you have decided what kind of voice you want to maintain for your business, it is imperative that you maintain this voice across all platforms. Some key steps you can take to ensure consistency is communicating the goals of your brand voice clearly to the folks in charge of your marketing efforts. This process can be further developed by creating a style guide. While many companies already have such a sheet for their visual presentation, making your voice a part of your style guide is important.

Once every member of your business is aware of the goals of your brand voice, make sure that said voice is being adequately developed on the consumers’ end of your marketing strategy. Asking your customers for feedback regarding their experience when communicating with your brand is a great way to ensure that you are meeting your goals in your communication efforts.

Understanding the best voice for your brand can be a challenge, but not one that you must face alone – If you’re looking for any help developing, expanding, or redesigning your brand voice, MysticMedia is eager to help! With a dedicated team who seeks to see your business succeed, we work to help you find the right voice and get it out to the right audience. To learn more about how MysticMedia Dot Com can help your business grow, check out our services or contact us today!