Having a beautiful website doesn’t mean that your marketing job is done. Driving traffic to your e-commerce site is a key factor for success in your business. Keep in mind that without traffic to your website, you won’t be able to sell anything.

Here, we will dive into 5 tried-and-true methods you can use to increase traffic to your e-commerce store.



Keyword Research

Start by optimizing your web content to be understandable and easily accessible. You should include relevant keywords that link your business and common search terms on search engines like Google or Bing. Your content must link to important information in your industry as Google algorithms provide searchers with the best content related to their queries. This also includes how you name the images featured on your site.

Google Analytics allows you to see what terms website visitors have used to find your site in the past. In this way, you can utilize those keywords to optimize your content. Also, take a look at the terms your competition uses on their websites, on social media, or in emails. Remember that your language should feel natural when you incorporate keywords.

Be Active on Social Media

Social media is here to stay. And in order to drive free traffic to your store through social media, you should grow your audience and consistently create valuable content. The first step is to create social media profiles on social media networks like Facebook, Instagram, Snapchat, Linkedin, etc.


Then you should post content regularly and engage with others by liking, commenting, following and even replying to comments left on your content. Remember to create different content on each social media network and avoid duplicating.

Work With Influencers

Working in partnership with social influencers and bloggers who have sizable audiences is a great way to gain the trust of potential buyers. Posts shared by influencers can help boost awareness and your SEO value if they feature your products in an authentic way.

When it comes to familiarizing your partners with your brand, you must send them product samples, alongside enough information about your brand so that they can speak confidently about your products. You can pass along special discounts that they can distribute exclusively to their followers, or offer a commission for every person that makes a purchase from your store as a result of your co-branded activities.

Make the Most of Email

First, you should grow your email list. If you want to get people to sign up for your emails, add a lightbox to your site that promises a discount on a visitor's purchase if they provide their email address. You can also include a signup form in your site’s footer that will allow shoppers to opt-in at any time.

A well-crafted email can have a positive effect. So try to provide relevant information, showcase your products in an engaging way, and get creative. By sending regular newsletters to existing customers, you can ensure they know about any updates in your store. If this is a new product, it may increase both traffic and sales.

Use PPC Advertising

Pay-per-click (PPC) advertising lets you place ads on a Google search result page, Facebook, Twitter, Instagram, YouTube, Pinterest, or any other website that allows for paid advertising. This kind of advertising is the fastest way to get traffic to your website off the bat, and you only pay a fee when your ad is clicked.

Getting more traffic to your website takes patience. But in the end, it leaves you with loyal customers and more of them.