3 Habits that will Make You a Better Digital Marketer
July 11, 2019
Schedule, Test, Revise Your Campaigns!
With the mass adoption of the internet into our everyday lives, it is no doubt that in the last 30 years, the marketing industry has experienced almost unfathomable change. Today, with devices that can tell you pretty much anything you need or want to know, and even what you don’t want to know, it is clear that information is everywhere. As a result, today’s customers are smarter than ever. They can research new products and answer their own questions in minutes. For sales professionals, this new consumer creates an entirely different challenge than what sellers dealt with in the past. Realistically, the majority of the buyer’s journey is complete long before the customer actually talks to a salesperson, if that conversation even takes place, or needs to take place, at all. And so, today’s digital marketers really need to be on their game. Three habits to become a better digital marketer Any digital marketer is prone to have their own habits or best practices that work for them and for the business that they represent. This makes sense, as everyone has slightly different skills and interests, and businesses have different niches and target audiences. But one thing is for certain; all digital marketers have built the following three habits into their approach to digital marketing.
- Develop a marketing plan and calendar - Many companies still do not operate with a marketing plan, and that means that they are directionless, literally. Even worse, they could be creating confusion for their customers who are seeking consistency and dependability. Digital marketing plans and the subsequent marketing calendars provide marketers with the ability to get agreement and buy-in by setting out the path to take to achieve the defined marketing objectives. Once you have a plan that includes your budget and goals, you can then map out the tactics that you will use to cater to your customers (your target audience). With the calendar in place, digital marketers can relax as they know what content they need to prepare, when they need to post that content, and how much budget they have available to promote the content. This also creates a historical project plan to reference, which will make the next two habits much easier.
- Analyze, correct, and iterate - Marketing campaigns are never intended to be developed as a set it and forget it type of strategy. The best digital marketers analyze and report on the success of their campaigns at established intervals to determine what is working and what it not. If over a period of time a certain tactic fails to appeal to your audience, it means you need to veer off your plan and create a new tactic. This is much easier to do when you are not flying by the seat of your pants.
- Keep learning - The best digital marketers are constant learners and are always open to trying new things. Marketing does not have a role for complacency, especially when the digital marketing world is moving pretty much at the speed of light. Digital marketers need to stay up to date on the latest marketing trends by taking classes, attending webinars, and experimenting (as appropriate) with new marketing tactics to see what resonates (and what does not) with their customers.
This July, MMDC is proud to support SickKids Foundation, an organization dedicated to funding world-class pediatric care, research, and education. Through every breakthrough and every act of generosity, SickKids is helping children across Canada and around the world live healthier, happier lives.
For years, small businesses have treated social media as a necessary chore. You post a graphic, use a few hashtags, cross your fingers for likes, and hope it eventually turns into a lead. But if you are still using social media just to keep your feed "active," you are leaving serious revenue on the table. In 2026, social media is no longer an isolated echo chamber. It is the primary data source that Large Language Models (LLMs)—like ChatGPT, Gemini, and Google’s AI Overviews—use to understand, verify, and recommend brands. When a prospect asks ChatGPT, "Who is the most reliable commercial HVAC contractor in Tampa?" or "What is the best local managed IT service?" , the AI doesn't just scan your website. It pulls from Reddit threads, YouTube tutorials, and LinkedIn discussions. Here is how smart brands are shifting their strategy from chasing cheap clicks to engineering AI visibility—and how you can do it, too. The Shift: From "Content Calendars" to "Signal Generation" Traditional SEO focused on stuffing keywords into website pages so Google would rank you higher. Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) require a different approach. AI search engines look for E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). They find this by scanning social platforms for authentic human context. Your goal is no longer just to get a user to double-tap your photo; it is to feed the algorithms the exact signals they need to cite your business as the definitive authority. The New Rule of Search: Social Media ➔ LLM Context ➔ Global Search Authority. The 2026 Playbook: Winning the Major Platforms Every platform requires a specific signal to prove your authority to search engines. 1. LinkedIn: Optimize for "Dwell Time" (Not Just Likes) LinkedIn’s algorithm—and the AI systems crawling it—heavily rewards passive reading, or "dwell time." Stop treating LinkedIn like a bulletin board for company announcements. Instead, treat every post as a high-value mini-article. Lead with a strong hook, break down a complex industry problem, and provide the exact framework you use to solve it. When executives spend two minutes reading your post without scrolling, it signals immense authority to the algorithm, establishing your leadership team as true industry experts. 2. YouTube & TikTok: Own the "How-To" Space Google’s search results now prominently feature video carousels, and AI tools constantly pull transcripts from videos to answer user questions. To capitalize on this, your spoken words must be treated as an SEO system. If your target customer is searching for "How to fix a leaking commercial roof," those exact words must be spoken in the first five seconds of your video. Pair this with highly accurate closed captions and keyword-rich descriptions. You aren't just making a video; you are building an evergreen asset that will rank in search results for years. 3. Reddit: The Ultimate Trust Signal Right now, Reddit is one of the most frequently cited domains by AI platforms. Why? Because it represents unfiltered, authentic human experience. However, brands cannot just drop promotional links in subreddits—the community will immediately reject them. The strategy here is substantive participation. By monitoring local or industry-specific subreddits and providing genuinely helpful, brand-agnostic advice, you build a digital footprint of trust that AI engines rely on when recommending solutions. Stop Guessing. Start Dominating. The landscape of search has permanently changed. Trying to manage traditional SEO, run a business, and engineer AI signals across five different social platforms is a recipe for burnout. You need a strategy that aligns your Web Design, SEO, and Social Media into one frictionless ecosystem—maximizing your visibility while removing the operational headache from your plate. At Mystic Media , we don't just post content; we architect your digital authority. Our integrated approach to AI Content Optimization, Social Media Management, and Better SEO ensures that when your customers ask the internet a question, your brand is the only answer. Ready to future-proof your digital presence? Request a Demo today or call our team at (866) 764-2877 . Let's build the digital success you deserve.
MMDC is proud to support St. Jude Children’s Research Hospital, an organization that has transformed the fight against childhood cancer through groundbreaking research, exceptional patient care, and a promise that families never receive a bill for treatment, travel, housing, or food.
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