When Pizza Helps Fund the Cure: MMDC Supports Pizza for Good

September 24, 2026

Supporting the National Pediatric Cancer Foundation’s Pizza for Good Initiative

Pizza has a way of bringing people together. It shows up at birthday parties, family dinners, celebrations, Friday nights with friends, and countless other moments when people gather around a table. But what if that same pizza could also help make a difference in the life of a child fighting cancer?


That’s the idea behind
Pizza for Good, an initiative of the National Pediatric Cancer Foundation (NPCF) that brings participating pizzerias and communities together to help fund pediatric cancer research.


For MMDC, this cause came to our attention in a particularly meaningful way: through one of our own clients.


A Client Story that Inspires Us to Give


Jay Luigi
, a brand within Ciccio Restaurant Group and an MMDC client, is participating in Pizza for Good and shared the initiative with our team. Their involvement immediately caught our attention.


As a digital marketing agency, we spend our days helping businesses tell their stories, connect with their audiences, and create meaningful engagement. But sometimes, a client’s story extends beyond their business. Jay Luigi’s participation introduced us to a cause that combines something people already love - pizza - with an opportunity to support children and families affected by pediatric cancer. It was the kind of story that made us want to do more than simply share it.


It inspired MMDC to make a direct donation to support Pizza for Good and the National Pediatric Cancer Foundation’s work.


Cooking Funds the Cure


Pizza for Good is part of the National Pediatric Cancer Foundation’s
Cooking Funds the Cure program, which brings the restaurant industry into the fight against childhood cancer. 


Participating restaurants help raise funds for pediatric cancer research while giving customers a chance to support the cause through their purchases. It’s a simple concept with an important message: businesses and communities can make an impact by coming together around something as familiar as a meal. 


According to the National Pediatric Cancer Foundation, its research initiatives focus on developing less toxic and more effective treatments for children with cancer while working to accelerate the development of new therapies. 


That’s what makes initiatives like Pizza for Good so compelling. They bridge everyday life and an important cause. You don’t have to organize a major fundraiser or launch a complicated campaign to give back. Sometimes, you can start with what you already do best. For participating restaurants, that’s making great food. 


Why Pediatric Cancer Research Matters


A child’s cancer diagnosis changes life for an entire family. Parents and caregivers suddenly find themselves navigating appointments, treatments, uncertainty, and difficult decisions, all while trying to maintain some sense of normalcy for their child.


The National Pediatric Cancer Foundation works to advance research aimed at improving treatment options and outcomes for children with cancer. Every contribution to that work helps support the larger effort to develop better treatments and ultimately improve the lives of children and families affected by pediatric cancer. 


Initiatives like Pizza for Good also offer another way for people to join that effort. 


How You Can Support Pizza for Good


If you’re looking for a way to support pediatric cancer research, consider learning more about Pizza for Good and the restaurants participating in the initiative.


And if you’re a restaurant owner, consider exploring how your business can participate in programs like Cooking Funds the Cure.


For customers, supporting participating restaurants is another simple way to enjoy something while giving back. 


Learn more about the initiative through the
National Pediatric Cancer Foundation’s Pizza for Good program. And if you’re in the area, consider stopping by Jay Luigi to support a local business that’s helping turn pizza into something even more meaningful.


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