We are a small business and our services are designed to be effective and affordable for companies and individuals with 100 employees or less. Self-employed? Entrepreneur? Small business with big goals? We are ready to help you enjoy success!
Independent Insurance Agencies
Our experience includes serving several leading Independent Insurance Agencies and we have developed a unique understanding of their specialized goals, needs and marketing audiences. From website development through G Suite Implementation and Cyber Security we are ready to serve your agency.
Cities, Villages and Towns
From small cities to rural townships, we enjoy serving several municipalities and have provided them with affordable, effective digital tools and strategies. From accommodating mandatory reporting requirements to cloud-based productivity, we are ready to serve!
Not for Profit Organizations & Churches
We admire the principals and aspirations that drive Not for Profit Organizations and Churches. More, we understand the budgetary constraints under which they are forced to operate. We gladly offer discounted rates to the organizations and churches we serve.
From a high level, when considering a marketing project for a client we employ 4 broad categories of tasks that are represented by the acronym P.I.T.O - Plan, Implement, Test, Optimize. Each of those categories includes several tasks. In a nutshell, they include:
Product or Service Education
Become fully informed about the product or service to be marketed
Determine your audience
Demographics will help determine the communication style and marketing channels to be utilized
Learn what previous marketing has been successful and what has failed to produce the desired results
Secure and allocate resources
What metrics will indicate a successful campaign?
What tools will be used to test and evaluate the metrics?
Design and produce creatives and content
Build and activate campaigns
Modify campaigns to better align with projections and goals
As you likely have determined, the tasks all have sub-tasks and activities that are necessary for their proper completion.
Also please note that to thoroughly complete each of the categories is the perfect scenario. Many times our client’s time constants or budget restriction require an abbreviate approach.
- in our experience, is an effective blueprint to utilize when scoping, planning, implementing and proving a digital marketing project.
Highest Success and Deepest Peace in all that you do!
The likely answer is yes, Social Media can help you small business. That being said, there are ways in which Social Media Marketing and social media use in general can have a negative impact on your business. In computer programming there is an acronym GIGO - standing for Garbage In Garbage Out. The same principle - bad social media input, results in poor business outcomes, holds true.
A key to the successful, or helpful, social media impact on your small business is
to practice P.I.T.O
- Plan, Implement, Test, Optimize.
Implement the campaigns across your marketing outlets including social media.
Test the results and determine if the outcomes are aligned with your goals.
Optimize the campaigns to make corrections and modification to enhance their performance.
Perform the process over and over again. Even when you think you have it perfect - do it again.
If your small business’s social media use is guided by the intention to reach carefully planned business goals and it is an element of a strategic marketing plan the potential for positive outcomes is greatly enhanced.