From a high level, when considering a marketing project for a client we employ 4 broad categories of tasks that are represented by the acronym P.I.T.O - Plan, Implement, Test, Optimize. Each of those categories includes several tasks. In a nutshell, they include:
As you likely have determined, the tasks all have sub-tasks and activities that are necessary for their proper completion.
Also please note that to thoroughly complete each of the categories is the perfect scenario. Many times our client’s time constants or budget restriction require an abbreviate approach.
PITO - in our experience, is an effective blueprint to utilize when scoping, planning, implementing and proving a digital marketing project.
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The likely answer is yes, Social Media can help you small business. That being said, there are ways in which Social Media Marketing and social media use in general can have a negative impact on your business. In computer programming there is an acronym GIGO - standing for Garbage In Garbage Out. The same principle - bad social media input, results in poor business outcomes, holds true.
A key to the successful, or helpful, social media impact on your small business is to practice P.I.T.O - Plan, Implement, Test, Optimize.
Perform the process over and over again. Even when you think you have it perfect - do it again.
If your small business’s social media use is guided by the intention to reach carefully planned business goals and it is an element of a strategic marketing plan the potential for positive outcomes is greatly enhanced.