Mystic Media Digital Success Blog

By mysticmediadc 07 Nov, 2017

A good starting point is “engagement”, however, with the proliferation of robots and auto-engagement programs available, some engagement may not indicate “happiness”, but rather represent your content meeting certain algorithmic criteria. Retweets and likes in particular can be the result of mechanical interactions that have nothing to do with a human response to your content. I read recently that as many as 60% of twitter accounts may not even belong to an actual person, but are instead made up of bots and other programs.

Engagement in terms of responses and comments is a good source of data for determining your audience’s feelings about your content. Are people commenting on your posts? Are they responding to your return comments? Is the tone of the comments and responses positive?

Additionally, the effectiveness of your content in successfully fulfilling its mission is a good indicator. For example, if your posts are designed to drive traffic to a particular page on your website, or toward a specific sales funnel and your metrics indicate that they are meeting your expectations for success, it is likely that your audience’s has had a positive emotional response to it.

As an additional method for assessing your audiences feelings remember that social media is, well, social . Ask your audience what feelings they have about your content. The question can be asked casually in a specific tweet conversation or formally through a poll or survey.

It is a good idea to be constantly testing all of your marketing efforts and your twitter activity is no exception. Plan, implement, test, test and test to optimize your effectiveness and maximize your success.

By mysticmediadc 03 Nov, 2017

Before any action is taken, evaluating your comfort level with replacing the word “react” with “respond” may reveal that some attention provided to the attitude behind your action will be beneficial.

As an action starting point, the question “How would I respond to this if the comment had been made in person” may be valuable. The point being, that the feedback was left on social media should be taken out of the equation and therewith eliminating the potential for responding as if you are anonymous and for the conversation to become depersonalized.

Secondly, the question “what is my goal in responding?” may be of value. The answer may include multiple goals such as:

  • Saving and improving a relationship with the person offering the review
  • Protecting your organization's reputation
  • Learning more about the circumstance the proceeded the negative feedback
  • Receiving the information necessary to correct a challenge in your organization’s processes.

A goal that should be questioned if it surfaces is:

  • To prove the reviewer wrong and to win an argument

Once the goal(s) of the response is determined, next steps might include:

  • Creating a draft of a response
  • Start the draft with an apology for the negative experience and gratitude for the opportunity to respond to, and learn from, the feedback
  • Take full responsibility for the circumstance being reviewed
  • End the draft with an apology for the negative experience and an invitation to any questions the reviewer may have. Consider offering the reviewer a form of compensation for the experience and for taking the time to let you know about it.
  • Evaluate the draft and optimize it to meet the goals
  • Ask a team member read the response and provide feedback.

In our business(es) our responses often include:

“We are very sorry for the disappointment that resulted from ...please feel assured that we will use your feedback to improve our…”

By _dm_templates 09 Oct, 2017
#1  It is your opportunity to shape the conversation

Your website, social media profiles and other digital assets are a conversation between your business and your prospects and customers.  Not a general conversation with a total stranger, but a conversation between a prospects who has a specific reasons for conversing with you and your business which has a specific mission (you are in business for a reason, right?)  

Because the conversation has a purpose it needs a strategy to be effective in accomplishing that purpose and your blog is a bright opportunity to activate that strategy.

#2  Blogging is a way to move information quickly and widely

As a business owner or executive you are likely bombarded with questions on a daily basis.  Questions about your products and services, questions about customer service, and questions as simple as "what are your hours?"  Your blog is an opportunity to provide the specific answers to frequent questions to a wide audience.  Now, will your blog stop all questions about when you are open and where you can be found? No.  It may, however, reduce the calls for your attention.

#3  It is your opportunity to show what you know

There is something unique about your business.  It is very likely true that you know something about the goods or services you offer that no other person knows.  That knowledge can be the reason consumers do business with you and not with the next business offering similar goods or services.  Your blog is your opportunity to display that knowledge and let the world know why your business is unique.   Blogging is a long format option in a 140 character world, and allows you to expand, explain and illustrate ideas.  

Blogging can be one of your business's most powerful digital marketing tools and it will be most effective when you love the process of creating, publishing and promoting its content.
By _dm_templates 01 Oct, 2017
Just because you have a snazzy Facebook, Instagram and Snapchat campaign doesn’t mean you’re covered.
By _dm_templates 06 Sep, 2017
If  we have ever had the opportunity to enjoy a conversation with you it is likely that you heard us mention our SES approach to digital marketing and communication.  In a nutshell, SES is a comprehensive strategy around which we plan, implement and monitor the work we do for our clients.
The Pre-Proposal Interview

SES starts with a thorough client interview during which we seek the fullest possible answers to 3 key questions:

  1. In terms of our campaign's audience, who are we talking with?  
  2.  What were our audience members doing just prior to directly engaging with us?  
  3. What specifically do we want our audience to do once they have granted us their attention? What do we consider a Successful Engagement?
The questions are design to identify our target audience, identify the need  or interest that motivated them to seek us out and finally to define what action we would like our audience to take once we have engaged them.  

The Proposal

With that information in hand we then create a through and unique project proposal that organize the information from the interview, suggests the specific strategies and technologies we will use to encourage the specific action desired and metrics and tools we will use to monitor and measure our success.  

The proposal, after a thorough discussion of its content and the completion of any modifications, becomes the blue print for our work on behalf of our client.  It is the what, why and how of our client's project.  It guides are action and sets the goals to which we can be held accountable.

SES For Every Project

From a complete website development project to a small social media management project, we utilize the SES process to assure transparency, clarity, direction and accountability.

We maintain a relationship with many clients that are across the country from us.  We have never physically shaken hands with some of the people who we serve.  We find that the SES process eliminates surprises and builds trust even in relationships that endure the challenges of long distance logistics.  

We know that majority of high school seniors can build a website and tweet -  and we applaud the specialized skills that coders, social media masters and designers have.  We could not be successful without them.  Our goal is deliver to our clients something tangible, something unique, something measurable, something that contributes significantly to their business success and that something flows from our SES process.  


By _dm_templates 01 Sep, 2017
Everyone needs a digital media strategy, and not for the reasons you may expect. In fact, if you think digital strategies are just promotional, think again.

#1 A Growing Number of Your Customers Think It "Unusual" to Not Have a Digital Media Presence

That's right - your customers, and those folks who are not yet your customers, have learned to expect your business to be accessible via Social Media and other internet channels. 

A recent article by Adweek indicated that 81% of the people they surveyed conducted online research prior to making a purchasing decision.  If your business information is not reachable via the web, you opportunity to be considered by potential customers is limited.

#2 Confusion and Hesitation are Large Barriers to Conversion

Let's face it, regardless of what business you are in, the choices available to your customers are wide and deep.  It is easy for people to "click off" an option about which they are unsure and move on to the next link in their search results.  Having a consistent, standardized and effective digital presence helps assure that your prospects feel comfortable about their decision to initiate a conversation with you.  Hard to find, conflicting and poorly developed digital content for your business is like a big sign that says "Move on to the next option".  The business that engenders the least confusion and hesitation OWNS the path to conversion.

#3 Customer Reviews Have a Growing Influence on Consumer Buying Decisions

Your prospects want to spend the least time possible learning about your business and its offerings and the most time enjoying the benefits of doing business with you.  The fastest way to establish the potential ration between effort and enjoyment is for your prospects to read customer reviews.  

  • The most effective way to deliver customer reviews is through online channels.  
  • The best way to assure positive reviews is to meet customer expectations
  • The best way to manage customer expectations is via consistent, standardized digital content
When you digital footprint is inconsistent and potential inaccurate what your prospects expect from you is likely to be inconsistent and inaccurate.  It is nearly impossible to meet inaccurate expectations and the likelihood of receiving a positive review for your efforts is low.

Having your business information online is not enough in today's competitive internet driven world.  Planning, implementing and monitoring a coordinated and consistent digital marketing strategy is a necessity. 

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