Pay Per Click Marketing Management

Pay Per Click (PPC) marketing, sometime referred to as Search Engine Marketing (SEM) utilizing tools such as Google Adwords may be one of the most cost-effective and immediate ways to drive high-quality traffic to your website.

 

PPC marketing delivers many benefits including:

• Fixed and Controllable Budget
• Low Administration Cost
• Geographically Targeted Message Delivery
• Demographically Targeted Message Delivery
• Immediate Message Delivery and Market Response
• Powerful Metrics for Determining ROI

 

With a monthly PPC budget of as little as $50.00 high-quality, geographically targeted traffic can be generated for your website.

 

Want To Learn More?

What is PPC/SEM?

What are the benefits?

What are the costs?

Should I Be Using SEM?

Case Studies Demonstrating the Power of SEM

Download the Booklet " Google AdWords - what's in it for you?" (pdf)

 

What is PPC/SEM?

According to Wikipedia it is:

 

"Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion"

 

In simple terms it is promoting your website or business through placement of a custom advertisement on Google's or other search engines' pages. The position of your ad is determined by the amount you are willing to pay (your bid) for each click on your ad. The scheduling and frequency of your ad's display is determined by the key words or phrases you chose to include in your campaign and the total budget you set for your campaign.

 

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What are the Benefits?

PPC Marketing delivers powerful benefits for most companies doing business on the web. We would enjoy a discussion with you to determine the level of benefit that PPC/SEM would provide to your business. In general, the benefits created from a properly managed PPC/SEM campaign include:

• Fast Implementation - In general a solid PPC/SEM campaign can be initiated and launched in 24 hours. The steps for implementation include keyword research, account set-up, budget determination, ad creation, and display targeting. Once completed, the campaign is made live and your ad is served via Google and/or other media delivery system. Please note that there are server al media deliver systems that make available a PPC/SEM opportunity including Bing, Face book and Yahoo. We concentrate on utilizing Google Ad words due to the large market share they own (which means higher exposure for your ad)
• Near Immediate Results - Once the campaign is launched and your ad is displayed click through to your website can begin immediately.
• High Level Targeting and Filtering - Google Adwords and other media delivery systems include tools that make it possible to target and filter who will see your ad. Those filters include very granular geographical targeting and to some extent demographical targeting. For example, if the optimal audience for your ad is people within 20 miles of your zip code who are searching for the key phrase "affordable widgets" your PPC/SEM campaign can be optimized to show your ad to only that group.
• Manageable and Fixed Costs - You set the total monthly (or even daily) budget for your PPC/SEM campaign. We utilize your budget number to optimize your campaign to deliver maximum benefit for the budget. The only additional cost is the 15% monthly administration cost. Your campaign will run only for the length of time you determine is effective (we recommend 3 months as the minimum time to run a PPC/SEM campaign).
• Deep and Useful Analytics - PPC/SEM marketing provides an opportunity to track and analyze the efficiency and effectiveness of your campaign that is nearly unmatchable by traditional marketing venues. You will have access to reports that illustrate and explain how well your ad is working in a variety of dimension including:
  • Number of times your ad has been displayed
  • Your ad's Click Through Rate (CTR) which represents the effectiveness of your ad's copy
  • Cost per each click through
  • In what position on the Search Engine Results Page (SERP) your ad is displayed
  • For which search phrase(s) is your ad most often clicked
  • Recommended modifications to your bid price and its likely effect on your campaign

 

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What are the Costs?

We manage the set-up and optimization of your PPC campaigns including keyword research and advanced demographic filtering for 15% of your monthly budget. As an example, if you set a monthly PPC budget spend of $100.00, the total monthly cost will be $115.00.

 

In addition to ongoing monitoring and optimization of your PPC campaigns to assure maximum effectiveness for minimal spend, the 15% Administration cost includes:

• Monthly SERP Reports sent to you via email (click here to see a sample)
• The MMDC Web Success Newsletter sent to you via email
• Periodic scheduled meetings with your dedicated MMDC Client Representative

 

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Should I be using PPC/SEM to drive traffic to my site?

PPC/SEM can delivery powerful benefits for many, if not most, business on the web, and because the Return On Investment (ROI) for PPC/SEM investment can be easily calculated, determining if it is working for you can be completed at anytime.

 

We recognize that each business and website is unique so we would need to enjoy a conversation with you to determine the potential effectiveness of a PPC/SEM campaign for your specific business, however, we often recommend a well managed PPC/SEM campaign for our clients in the following circumstances:

• The client offers a unique or niche' product/service.
• The client offers its products/services in a definable geographical area.
• The client has a clear defined Unique Value Proposition (UVP) for their products/services.
• A clearly defined test/analysis protocol has been developed for testing the effectiveness of the client's website.
• New or modified SEO efforts have been initiated on the client's site.

 

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Some Case Studies Demonstrating the Power of SEM

• IFA Insurance - IFA Insurance receives over 60% of its website traffic from Google AdWords.
• Life’s a Beach - Twiddy used Google AdWords and Google Analytics to transform the way it does business and boost its percentage of bookings made online by 50% in the past year.
• Woman’s Best Friend - Dog daycare and boarding facility Happy Hound gets 90% of its business through Google AdWords.
• Cal West Motors Stays Competitive - Cal West Motors uses Google AdWords to get over 200 calls a day.

 

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